Why is it beneficial to have preset baseline scoring rules?

Having preset baseline scoring rules is beneficial because it ensures consistency in prospect scoring across the board. Consistency is crucial in evaluating prospects effectively and fairly. With preset baselines, all prospects are assessed against the same criteria, which standardizes the scoring process and fosters a more reliable understanding of how different prospects rank in terms of their potential value to the organization. This uniform approach helps teams to compare prospects accurately and make informed decisions based on a consistent evaluation framework.

The idea of customization in every scenario can complicate the scoring process by introducing variability and potential bias, which is at odds with the benefits of having a consistent benchmark. Minimizing the need for user input does not inherently contribute to the benefits of scoring; rather, it could limit a more nuanced understanding of individual prospects. Increasing complexity in scoring methods would likely lead to confusion and inconsistency, which is counterproductive to the goal of having a clear and straightforward scoring system. Thus, the focus on consistency provided by preset scoring rules reinforces the effectiveness and reliability of the prospect evaluation process.