Which statement best describes the Attribution Model known as First Touch?

The correct choice accurately describes the First Touch Attribution Model, which is designed to give full credit for a converted opportunity to the initial interaction or campaign that a prospect had with the brand. In this model, the focus is entirely on the first point of contact, meaning that if a prospect engages with multiple marketing efforts before making a decision, the campaign or channel that first captured their interest is the one that receives all the credit for influencing that potential customer.

This approach is particularly beneficial for understanding which initial marketing strategies are effective at generating interest and attracting prospects. It emphasizes the significance of initial engagements in the customer journey, contributing to a more comprehensive understanding of how marketing efforts can initiate relationships with leads.

Other options do not align with the core principle of the First Touch model: one suggests even distribution of credit among campaigns, another attributes success to the final interaction, and the last misguides the attribution criteria by referencing the last modified date, which is unrelated to how opportunities are credited in an attribution model.