Which of the following is NOT a component of an engagement program?

The correct answer is Sales Reports. An engagement program primarily focuses on elements that directly facilitate and manage interactions with customers or prospects within a marketing context. This includes components like email templates, lists of contacts, and actionable rules or triggers that guide how engagement unfolds.

Sales Reports, while valuable for understanding overall performance and outcomes, do not play a direct role in the operational aspect of an engagement program. They are typically utilized for analyzing results and making strategic decisions rather than for the day-to-day execution of campaigns. Thus, they do not align with the components that actively contribute to the engagement process itself.