Which of the following can be considered dynamic content?

Dynamic content refers to elements that can change based on the characteristics of the recipient or their engagement with the brand. It personalizes the user experience by delivering tailored content rather than static information.

In this context, a prospect score represents a dynamic value that adjusts based on a prospective customer's behavior, interactions, and demographic data. For instance, as a prospect interacts more with the marketing materials, their score may increase, affecting the content they receive in future communications. This ability to change and adapt based on user behavior is what makes prospect scores a great example of dynamic content.

On the other hand, image files, HTML headers, and video links tend to remain static unless specifically altered. They do not change based on individual user interactions or preferences, which means they lack the personalization aspect that dynamic content embodies. Thus, the prospect score stands out as the clear choice for dynamic content, as it evolves with the user's journey and enhances the relevance of marketing efforts.