Which icon represents an active prospect?

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The selection of the green icon to represent an active prospect is based on its significance in visual communication within the system. In many marketing automation and CRM platforms, the green color typically signifies positive engagement or a favorable status. This is aligned with common industry practices where green universally indicates 'go' or 'active,' making it a logical choice to represent prospects who are currently engaged and taking action.

In contrast, other colors like yellow or red often denote caution or inaction, suggesting that those prospects may need attention or are at risk of disengagement. Therefore, utilizing the green icon for active prospects enhances clarity for users, enabling them to quickly gauge which prospects are engaged and responsive. This understanding of color-coding can significantly improve workflow efficiency and the effectiveness of targeting efforts in sales and marketing strategies.

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