Which describes the Even Touch Attribution Model?

The Even Touch Attribution Model is designed to distribute credit for a conversion evenly across all the marketing campaigns that a customer interacts with before making a purchase. This means that every campaign that played a role in influencing the customer's decision is recognized and valued equally, allowing for a more comprehensive understanding of a customer's journey.

By dividing opportunity earnings evenly across all campaigns, the model ensures that all touchpoints contributing to the conversion are acknowledged, rather than focusing solely on the first or last interaction. This approach provides a balanced perspective on how various marketing efforts work together to drive revenue, which is essential for optimizing future marketing strategies and budget allocations.

In contrast, other attribution models assign full credit to either the first or last interaction, or focus solely on recording interaction dates without evaluating their contribution to conversion success. Hence, the Even Touch Attribution Model stands out for its equitable treatment of all touchpoints in the customer journey.