Which action would likely increase a prospect's score?

Downloading a resource is a strong indicator of a prospect's interest and engagement. When a prospect takes the initiative to download content, it suggests they find the material valuable and are willing to provide their information in exchange for it. This active engagement is typically rewarded by scoring systems, as it demonstrates a higher level of interest compared to passive actions, such as simply opening an email or visiting a website without interaction. Scoring models are designed to reflect behaviors that signal a potential lead's readiness to engage further or make a purchase decision, and downloading resources is a behavior that directly aligns with those objectives.

In contrast, ignoring emails, not filling out forms, or leaving the website reflect disinterest or disengagement, which typically do not contribute to increasing a prospect's score. These actions do not demonstrate proactive interest in the offerings and would therefore not contribute positively to the scoring model.