When should you opt to use a form handler?

Using a form handler is particularly beneficial when the goal is to maintain lead flow and create a custom look. Form handlers allow for the customization of how forms are presented and function within your marketing software. This means you can design forms that better fit your branding and user experience requirements, leading to enhanced engagement with potential leads.

Form handlers integrate with various systems to process and manage form submissions, allowing for the streamlined collection of information while ensuring that the data flows into your lead management systems efficiently. This integration helps in maintaining the quality and integrity of leads while ensuring the design remains consistent with your branding.

In contrast, using form handlers for creating complex workflows, capturing sensitive data efficiently, or eliminating basic forms may not align with the primary strengths of form handlers. While they might play roles in those scenarios, they are not the main reason to choose a form handler over standard forms.