When merging prospects, what happens to the non-primary prospect?

When merging prospects, the non-primary prospect is permanently deleted. This process consolidates the data from the non-primary prospect into the primary prospect, ensuring that all relevant information is retained in a single, unified record. The intent behind this action is to streamline data management by removing duplicates while ensuring that the primary prospect retains all necessary data accumulated from both records.

The permanent deletion of the non-primary prospect helps maintain a clean and accurate database, which is crucial for effective account engagement and communication strategies. In this context, other options like archiving or keeping the non-primary prospect active would contradict the purpose of the merging process, which is to eliminate redundancy. Furthermore, sharing data with the primary prospect is part of the merging process, but once this is done, the non-primary prospect is no longer necessary and is thus deleted.