When do Actions occur in Engagement Programs?

Actions in Engagement Programs occur at specific points based on the timing related to customer interactions and predefined conditions. The correct answer indicates that actions can be executed either immediately when certain criteria are met or after a designated waiting period has passed.

This functionality is crucial for ensuring that engagement strategies remain responsive and timely, allowing for real-time interaction with customers. For instance, immediate actions can include sending an email as soon as a user fills out a form, while actions set to occur after a waiting period might include a follow-up reminder or a nurture sequence that sends content after a decision milestone is reached.

The remaining options do not encapsulate the flexibility of action timing within Engagement Programs. Actions do not solely occur at the program's end, nor are they limited to manual triggers, as that would restrict the automation capabilities that are a key feature of Engagement Programs. Additionally, suggesting that actions occur during any customer interaction does not reflect the structured nature of how and when these actions are triggered within the program setup. Overall, the design of Engagement Programs is to be dynamic, allowing for immediate responses and strategic delays, thereby enhancing efficiency and effectiveness in customer engagement.