What type of metrics are used in Engagement History at the campaign level?

The correct answer focuses on campaign metrics related to the effectiveness and performance of specific campaigns within your engagement strategy. At the campaign level, these metrics provide insights into how well a campaign is performing in terms of engaging prospects and generating interest. This can include metrics such as the number of prospects engaged, response rates, conversions, and overall campaign effectiveness.

Engagement History at the campaign level is specifically designed to give marketers a comprehensive view of how their campaigns are resonating with their audience. This might include metrics like email opens, link clicks, form submissions, and overall engagement scores.

Engagement activity reports, while useful, typically encompass broader data that may not be limited to a specific campaign's performance. Prospect activities provide details about individual interactions but do not provide the aggregated data necessary to evaluate a campaign's success. Sales volume analytics focus primarily on the revenue aspect rather than engagement, thus missing the crucial insights into how marketing activities influence prospect engagement. Therefore, metrics related to the campaign itself provide the most focused and actionable insights for evaluation and optimization.