What score is assigned to a page view?

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A page view is typically assigned a score of +1 in an engagement scoring model. This reflects that each time a user views a page on a website, it indicates that they have engaged with the content. The scoring system is designed to quantify user interactions, allowing marketers to gauge interest levels and prioritize engagement strategies based on cumulative scores.

Assigning +1 for page views helps in differentiating between various types of interactions, such as more significant actions like downloads or form submissions, which may be scored higher. This scoring helps in tracking lead behavior and in determining the overall engagement level of prospects with the content.

Higher scores are usually reserved for actions that indicate a stronger intent or interest, while a single page view, though indicative of engagement, is generally considered a less significant interaction, thus earning a lower score.

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