What score is assigned for a third-party click?

The score assigned for a third-party click is +3. This scoring reflects the value of external engagements that indicate interest in content or offerings related to your brand or service. Third-party clicks can denote meaningful interactions where potential customers demonstrate intent or interest beyond initial engagement. By attributing a score of +3 to this type of interaction, it emphasizes the positive impact of third-party engagements in assessing overall customer interaction and interest levels.

Additionally, assigning a higher score of +3 rather than a lower or negative score also helps organizations recognize the potential value these interactions can bring, encouraging strategies that leverage external channels for increased engagement. This can provide a more comprehensive view of customer behavior and lead nurturing in the context of account engagement.