What occurs to a landing page when it is archived?

When a landing page is archived, it is moved to an archived state but still remains functional. Archiving a landing page means that while it is no longer actively promoted or in use for current campaigns, users can still access the archived version if they have the direct URL. This feature allows organizations to retain valuable content and data that may be useful for future reference without the risk of permanently deleting important information.

This functionality is beneficial for maintaining historical context and ensuring that any leads or existing issues linked to the archived landing page can still be accessed and analyzed as needed. In contrast, other options like deletion or making the form inactive do not accurately represent the implications of archiving, as no permanent loss of data occurs, and access remains intact for analysis or reactivation if necessary.