What is the throttling period for Custom Redirects Clicks?

The throttling period for Custom Redirects Clicks is 30 minutes. This means that after a click is recorded for a particular Custom Redirect, any subsequent clicks from the same user within that 30-minute window will not be counted as unique clicks. This is a critical feature designed to provide more accurate analytics by ensuring that click data reflects genuine interest and engagement rather than repeated clicks within a short time frame.

Understanding this concept is essential for managing and analyzing campaign performance effectively. It helps avoid inflating click counts due to users revisiting links in quick succession, thereby allowing for a clearer insight into user behavior and engagement over time. Implementing this 30-minute throttling effectively enhances the integrity of the data collected for custom redirects, aligning better with marketing goals and helping stakeholders make informed decisions based on authentic user interactions.