What is the purpose of the + icon in the "Values" tab of Form Builder?

The purpose of the + icon in the "Values" tab of Form Builder is to add new fields to the form. This feature allows users to customize their forms by including additional data points that they want prospects to fill out. By using the + icon, users can expand the functionality of their forms, ensuring they capture all necessary information relevant to their needs. This capability enhances the data collection process, enabling organizations to gather comprehensive insights from their users.

Additionally, it's important to note the other choices relate to different functionalities within the platform. Adding prospects to a designated list is typically handled through a different process that involves managing leads after form submissions. Displaying pre-existing values provides a way to see what data is already set but does not involve the creation of new fields. Creating a new engagement step pertains to workflow automation and is separate from the field-adding functionality within the form builder. Thus, the + icon's primary role directly aligns with expanding the form by adding new fields rather than these other operations.