What is the purpose of a third party cookie?

The purpose of a third-party cookie primarily revolves around tracking user activity across different websites. These cookies are created by a domain other than the one the user is currently visiting, which allows advertisers and other service providers to collect data about user behavior, preferences, and interactions on various sites.

The tracking functionality of third-party cookies enables companies to better understand their target audience, personalize advertising, and measure the effectiveness of online marketing campaigns. By monitoring user activities, businesses can optimize their strategies and enhance user experiences based on individual preferences.

The other options do not accurately represent the main function of third-party cookies. While some may imply potential benefits, they do not focus on the core tracking aspect that defines third-party cookies in the realm of digital marketing and analytics.