What is the primary purpose of form handlers in account engagement?

The primary purpose of form handlers in account engagement is to manage forms and post data to the account engagement platform. Form handlers facilitate the integration of forms created outside of the platform, allowing for the collection of leads and customer information directly. This capability is crucial because it ensures that the data gathered from various sources can be effectively captured and utilized within the account engagement system.

By enabling outside forms to communicate with the account engagement platform, form handlers help streamline the process of lead management and enhance the overall user experience. This functionality is essential for marketers looking to gather valuable information from potential customers while maintaining control over how that data is processed and stored.