What is the baseline score for a click that leads to an opportunity?

The baseline score for a click that leads to an opportunity is +50. This scoring reflects the importance and value attributed to actions taken by prospects that move them further along the sales funnel. When a click results in an opportunity, it signifies that the prospect has shown significant interest, thereby warranting a positive score. This score would contribute to a lead's overall engagement, helping to prioritize follow-up actions and nurturing efforts.

Understanding the scoring mechanism, where different interactions have varying impacts on a lead's score, is essential for effectively assessing the potential of leads and tailoring marketing strategies accordingly. The choice of +50 specifically marks a substantial contribution to the lead's score based on established scoring models for engagement activities.