What is the baseline score for creating an opportunity?

The baseline score for creating an opportunity is established to provide a starting point for assessing engagement and indicating the likelihood of a conversion or a successful sales process. The score of +50 is assigned to signify a positive step in the lead qualification process. This score reflects the importance of opportunity creation, as it typically correlates with a prospect being further along in the buying journey than those at earlier engagement stages.

By scoring the creation of an opportunity at +50, organizations can effectively track and measure events that indicate strong interest from prospects, thereby enhancing their sales funnels. Understanding this scoring is crucial for Account Engagement Specialists, as it helps inform strategies for prioritizing leads and managing pipeline health.