What is the baseline score assigned for a custom redirect?

The baseline score assigned for a custom redirect is +3. This scoring reflects the engagement level that a custom redirect typically represents in the context of tracking and measuring the interaction with marketing assets. Custom redirects are often used to measure the effectiveness of links in emails, web pages, or documents, providing insights into how users are interacting with specific content.

Assigning a score of +3 helps marketers evaluate the success of their content and the effectiveness of their calls-to-action, enabling a more nuanced understanding of audience engagement. Other scoring options, like +1, +2, and +5, do not accurately reflect the typical impact and significance of custom redirects in marketing analytics. The score of +3 strikes a balance illustrating a meaningful level of engagement without overestimating the interaction, making it a thoughtful and strategic choice in scoring methodologies.