What is the baseline score assigned to a Form Handler or Landing Page error?

The baseline score assigned to a Form Handler or Landing Page error is -5. This scoring reflects the importance of maintaining a smooth user experience and effective form submissions in account engagement strategies. When a Form Handler or Landing Page encounters an error, it indicates that there may be barriers preventing users from successfully engaging with the content, which can reduce the overall effectiveness of lead generation efforts.

Assigning a negative score helps quantify the impact of such errors on the overall performance metrics. A -5 score serves as a reminder to monitor and rectify any issues related to these elements to ensure that potential leads can engage seamlessly with the business offerings. This is crucial for strengthening conversion rates and maintaining engagement with prospects.

The other score options represent varying degrees of implications: a score of 0 would imply no impact, while +5 would incorrectly suggest a positive influence, both of which do not accurately reflect the consequences of errors in crucial engagement tools like Form Handlers and Landing Pages.