What is the baseline score for a positive site search query?

The baseline score for a positive site search query is +3. This score reflects an initial gauge of user engagement and indicates that the search successfully provided relevant results that meet user expectations. By assigning a score of +3 to a positive search query, it establishes a standard metric for evaluating how well the site is performing in terms of helping users find the information they're looking for.

This scoring also allows marketers and analysts to assess the effectiveness of their content and search functionalities. A higher baseline ensures that any subsequent scoring can capture varying degrees of engagement or satisfaction based on user behavior after the search, leading to more refined insights into user experience and site performance over time.