What is the baseline score for file access?

The baseline score for file access is indeed +3, which reflects the value assigned to tracking user interaction with files in Account Engagement. Score values are critical in gauging engagement levels as they can influence which leads or contacts are prioritized for nurturing or follow-up.

A score of +3 indicates a significant interaction with a file, suggesting that the engagement is more than just a casual browse or a fleeting glance; it denotes a more meaningful interaction that should be acknowledged in scoring models. This scoring helps in assessing the quality of leads based on their actions and the associated engagement score, thereby enabling the marketing and sales teams to tailor their strategies accordingly.

Understanding baseline scores is essential for effectively leveraging engagement analytics, focusing on behaviors that lead to conversions or deeper engagement with potential customers.