What is NOT a trigger for completion actions?

The correct answer is that anonymous visitors do not serve as a trigger for completion actions. Completion actions are programmed responses that occur based on specific user behaviors within a marketing automation platform.

Completion actions typically require identifiable interactions with content, such as filling out a form, which provides the system with the necessary information about the user to trigger a response. This engagement often results in actions such as sending a follow-up email or adding the user to a particular list.

In contrast, anonymous visitors—those who have not identified themselves through form submissions or account registrations—do not generate sufficient information for the system to act upon. Without a recognized identity or behavior indicating interest, the system cannot logically determine a completion action to execute.

Completion actions are also influenced by certain other user interactions, which are clearly defined and logged, such as the completion of a form or specific filtered activities based on user engagement metrics. Image files do not qualify as triggers since they do not represent user engagement actions or behaviors that can be tracked and reported on for completion actions.