What is NOT a function of prospect lists?

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The choice indicating that storage of deleted prospects is not a function of prospect lists is correct. Prospect lists are primarily used for active engagement with potential customers, which includes tasks such as segmentation for targeted email campaigns, defining recipients for those campaigns, and managing exclusions in engagement programs to ensure that certain audiences do not receive specific communications.

In contrast, once a prospect is deleted, they are typically removed from active lists and should not be counted or stored in a way that affects ongoing marketing efforts. Therefore, the idea of a prospect list including deleted prospects does not align with the functionality that lists are intended to serve in account engagement strategies. This reinforces the role of prospect lists in maintaining a clean and effective database, focused on current and actionable leads.

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