What is a page action wildcard used for?

A page action wildcard is utilized to track a group of pages simultaneously. This feature allows marketers to implement a single tracking action across multiple pages that share a common attribute, such as a specific URL pattern or type of content. For example, if a website has a series of product pages that all fall under a certain category, a wildcard can be employed to monitor user engagement on all those pages by setting up one action rather than separate actions for each individual page.

Utilizing a wildcard streamlines the tracking process and saves time while providing comprehensive insights into user behavior across related pages. This is particularly useful for analyzing performance metrics, user engagement, and understanding the overall success of similar content within a website, rather than focusing on each page in isolation.