What is a key aspect of the Permission Based Marketing Policy?

A key aspect of the Permission Based Marketing Policy is that expressed consent is required to email individuals. This principle emphasizes the importance of obtaining explicit permission from subscribers or contacts before sending them marketing communications. It ensures that recipients are interested in receiving content and reduces the likelihood of emails being perceived as spam. By requiring consent, businesses foster trust and build stronger relationships with their audience, as recipients feel respected and valued for their choice to engage with the brand. This approach aligns with best practices in marketing and legal regulations, such as the CAN-SPAM Act and GDPR, which prioritize recipient rights and preferences in communications.