What happens to a prospect in an Engagement Program if they no longer match the dynamic list criteria?

When a prospect is part of an Engagement Program and they no longer meet the criteria set by the dynamic list, they are removed from the program. This functionality ensures that only those prospects who fit the specific criteria for engagement are actively involved in the program, which helps maintain the relevance of the content they receive.

While the dynamic list criteria are being monitored, any changes to the prospect's attributes that affect their eligibility will result in their automatic removal. This ensures that the program is effectively targeted and that resources are utilized to engage only those prospects who are currently suitable for the content being delivered.

The other potential outcomes, such as automatically re-adding the prospect, continuing their participation until the program's completion, or transferring them to another program, do not align with how dynamic lists operate in the context of Engagement Programs. These alternatives could lead to delivering content that is no longer relevant to the prospect, which could negatively impact their experience and engagement.