What happens if a prospect is removed from the Engagement Program after failing to meet list criteria?

When a prospect is removed from an Engagement Program after not meeting specific list criteria, they will continue from the next step if they are re-added. This means that if a prospect does not qualify at a certain stage but is later re-added to the program, they are not required to start over from the beginning; instead, they pick up from where they would have been if they had not been removed. This approach helps streamline the engagement process and allows for continuity in the interaction strategy without losing progress made prior to their removal.

This mechanism is particularly useful as it recognizes the dynamic nature of prospects’ engagement and ensures they aren't penalized with a complete restart, which could add frustration or hinder the overall goal of nurturing relationships with prospects.