What feature does a dynamic list provide that differentiates it from a segmentation rule?

A dynamic list is designed to continuously update itself based on specified criteria. This means that anytime a prospect meets the defined parameters of the dynamic list's criteria, they will automatically be added to the list. Conversely, if they no longer meet those criteria, they will be removed from the list. This dynamic capability provides a significant advantage for marketers and account engagement specialists, as they can target and engage with prospects in real-time without having to create or modify lists manually.

This feature stands in contrast to a segmentation rule, which typically provides a static grouping based on specific conditions at a single point in time. Once the segmentation rule is applied and a list is generated, it does not automatically adapt to changes in data or criteria unless the rule is manually re-evaluated or modified. Therefore, the ability for a dynamic list to continuously update and reflect the most current data is a key differentiator in its functionality.