What does the error rate measure in landing page statistics?

The error rate in landing page statistics specifically measures the percentage of unsuccessful form submissions. This metric is critical for understanding user experience on landing pages, as a high error rate can indicate issues such as technical problems with the form, unclear instructions, or other barriers that prevent users from successfully completing their intended actions.

By evaluating the error rate, marketers and analysts can identify areas that need improvement, ensuring that forms are user-friendly and functioning correctly. Addressing high error rates can lead to increased conversion rates, as enhancing the process of form submission typically results in a smoother user experience and higher engagement.

The other options relate to different metrics entirely: visit frequency pertains to overall traffic, unique visitors count the number of distinct individuals visiting the page, and average time spent gives insight into user engagement but does not directly relate to submission success. Each of these metrics provides valuable information but does not specifically address the measurement of unsuccessful submissions, which is the focus of the error rate.