What do lists do within the context of prospect management?

Lists are essential tools within prospect management as they allow users to segment and organize contacts effectively. By creating specific lists, professionals can categorize prospects based on various criteria such as engagement levels, demographics, or behaviors. This segmentation helps in targeting communications and marketing efforts more precisely, facilitating better engagement and conversion strategies.

Utilizing lists for organization ensures that teams can tailor their outreach and maintain focus on high-priority prospects. This targeted approach enhances the overall management of prospects within a marketing strategy, making it easier to analyze patterns and address the needs of specific groups.

While the other options present aspects that might be related to prospect management, they do not encapsulate the primary purpose of lists. For example, removing inactive prospects is a maintenance task that may involve lists but is not the defining function of them. Similarly, duplicating entries and aggregating engagement scores either denote challenges in data management or broader analytic functions, rather than the organizational role that lists play in managing and segmenting prospects.