What do layout templates control in account engagement?

Layout templates primarily control the style of various web elements within account engagement. This includes aspects such as colors, fonts, spacing, and overall visual presentation of landing pages and forms. By utilizing layout templates, marketers can ensure a consistent aesthetic across their assets, which can enhance brand recognition and user experience.

The design elements governed by these templates allow for customization based on the specific needs of a campaign or target audience. Properly styled web elements can significantly impact engagement and conversion rates since visually appealing designs tend to attract and retain users' attention more effectively.

Other options, while relevant to different aspects of account engagement, do not pertain to the function of layout templates. For instance, analytics focuses on the data analysis aspect rather than styling. The data submission process relates to functionality, and security features pertain to protecting user data rather than design. Thus, the focus of layout templates lies squarely in defining and managing the visual presentation of web elements.