What dictates the events that Triggers listen for in Engagement Programs?

The choice highlighting that specific events are defined in the program is correct because Engagement Programs are designed around particular criteria and triggers that initiate actions within the program. This means that when setting up an Engagement Program, the specialist determines which specific events or actions, such as user behavior, interactions, or engagement signals, will activate the predefined workflow. These events can include behaviors like opening an email, clicking on a link, or submitting a form.

By focusing on specific events, the Engagement Programs can be tailored to effectively guide prospects along their journey, nurturing them based on their responses and movements rather than relying on vague outcomes or external factors that may not be as directly controllable or relevant to the program's objectives. The clarity provided by defining these events enables marketers to create more personalized and effective strategies, enhancing engagement and ultimately driving better results in the marketing efforts.