What describes an active visitor?

An active visitor is best described as someone who has engaged with the website by exploring two or more pages. This indicates a level of interest and interaction beyond a mere glance at the content. When a visitor navigates multiple pages, it reflects deeper engagement with the site, suggesting that they are likely seeking more information and are genuinely interested in what the site has to offer.

Engagement is crucial for assessing the effectiveness of web content and user experience. Visitors who actively browse multiple pages often indicate higher potential for conversions, as they are likely evaluating products or services, gathering insights, or deepening their understanding of the content available.

While signing up for a newsletter, viewing only one page, or filling out a form are all actions that indicate some level of interest, they do not necessarily demonstrate the same depth of engagement as viewing multiple pages does. Hence, the choice that highlights the exploration of two or more pages accurately encapsulates the concept of an active visitor.