What defines a connected campaign in marketing?

A connected campaign in marketing is characterized by a 1:1 relationship between campaigns in Account Engagement (AE) and Salesforce (SF). This means that each campaign in AE corresponds directly to a single campaign in SF, allowing for seamless data synchronization and holistic tracking of marketing efforts and their outcomes.

This relationship ensures that all activities, responses, and metrics associated with a campaign can be accurately attributed to the appropriate marketing initiatives, leading to better alignment between marketing and sales teams. It enables organizations to carefully measure the impact of their campaigns on sales conversions, making it easier for marketers to optimize performance based on clear, actionable insights.

In contrast, having multiple campaigns with no defined relationship would create confusion and make it challenging to assess campaign effectiveness. A disconnect between AE and SF ownership would hinder collaboration and fail to leverage the full potential of integrated marketing strategies. Similarly, single campaign ownership with multiple metrics, while useful for performance monitoring, does not capture the essential connectivity required for a truly integrated approach. Thus, the 1:1 relationship is fundamental to defining a connected campaign.