What are baseline scoring rules?

Baseline scoring rules refer to the predefined scoring metrics included with account engagement platforms. These rules provide a foundational framework for scoring leads based on their interactions and behaviors. By using these established metrics, organizations can assess the engagement level of prospects in a consistent manner, enabling them to prioritize leads effectively. The predefined nature of these scoring rules means that they come built-in with the system, ensuring a baseline level of evaluation without the need for extensive customization at the outset.

The other options mention dynamic or customizable aspects of scoring, which are not characteristics of baseline scoring rules. These aspects can certainly enhance lead scoring in specific scenarios but do not define the foundational scoring that baseline rules represent. Hence, focusing on the standard metrics supplied within the engagement platform is essential for understanding baseline scoring.