Segmentation rules are primarily used for which purpose?

Segmentation rules are primarily used to build lists and campaigns based on specific criteria. This involves defining different segments of a target audience based on various attributes such as demographics, behavior, or engagement levels. By applying these rules, marketers can create tailored communications and campaigns that are more relevant to each segment, thus enhancing engagement and conversion rates.

Using segmentation effectively allows for targeted marketing efforts, ensuring that the right messages reach the right prospects. This strategic approach improves the efficiency of marketing initiatives and allows for better analysis of campaign performance, leading to more informed decision-making. By focusing on segmentation, marketers can deliver personalized experiences that resonate with their audience, which is a crucial aspect of effective account engagement.