In what scenario would you use a dynamic list?

Using a dynamic list is particularly advantageous when you require automatic updates based on certain predefined criteria. This means that any changes in the underlying data—such as prospect behavior or demographic information—will automatically reflect in the dynamic list. For example, if the criteria specify that the list should include all contacts who have engaged with a specific marketing campaign or have shown interest in a certain product, as soon as a new contact meets those criteria, they will be added to the list without any manual intervention.

In contrast, scenarios like manual data entry, requiring a fixed set of prospects, or static email testing do not take advantage of the dynamic nature of dynamic lists. These situations typically necessitate either a static approach or manual oversight, which would not effectively leverage the capabilities of dynamic lists.