In Engagement Programs, what does the term "Actions" refer to?

In Engagement Programs, the term "Actions" specifically refers to performing actions on a prospect. This could involve a variety of activities, such as sending emails, updating records, or triggering specific responses based on a prospect's behavior or interactions. These actions are central to how Engagement Programs operate, as they are designed to engage prospects and lead them through the customer journey based on their responses and level of interest.

By focusing on performing actions directly related to prospects, Engagement Programs aim to create a more personalized and effective experience that can enhance the likelihood of conversion. The ability to execute targeted actions based on predefined criteria helps nurture leads and fosters better engagement throughout the entire process.