How can you identify that a prospect is not active?

Identifying whether a prospect is inactive is crucial in account engagement strategies. The use of color coding for prospect icons effectively communicates their level of activity. In this context, the red person icon serves as a clear indicator of inactivity. This visual cue typically signifies that the prospect has either not engaged with email communications or has not displayed any interaction with your content over a designated period.

This color differentiation helps account engagement specialists quickly assess which prospects may require more nurturing or outreach efforts to re-engage them. Other colors, such as green and dark green, usually represent varying levels of engagement, with green indicating active prospects. The orange icon might denote a status that suggests a prospect is in a middle ground of engagement but does not definitively represent inactivity like the red icon does. Thus, the red person icon is the most effective and universally understood symbol indicating that a prospect is not active.