At what letter does the prospect grade begin?

The prospect grading system is designed to evaluate and categorize leads based on their engagement and readiness to convert into customers. It typically utilizes a letter grading system that starts with the lowest grade and moves to the highest. In this context, the grading begins at D, marking the initial level of engagement. This means that leads who are identified as having minimal interactions or interest are assigned a D grade, signaling the need for nurturing and engagement strategies to raise their level of interest.

As the prospects engage more with content, demonstrate interest in the company’s offerings, or exhibit behaviors indicating a higher likelihood to convert, their grades can improve, progressing through the letter grades until reaching A, which denotes a highly engaged and likely-to-convert prospect. This grading framework helps sales and marketing teams prioritize their efforts and tailor communications based on the prospect's current level of engagement.